Page 4 : Revenue Management & Commercial Performance in Hospitality

Spotlight

12/07/2026

How the Nottingham Belfry chain affiliation reshapes commercial and revenue strategy

How the Nottingham Belfry’s move from QHotels Collection to a stand-alone asset reshapes revenue management, commercial strategy and repositioning opportunities for this Nottingham conference and spa hotel.

by Milo Kamber

Hotel revenue management explained: the 2026 fundamentals every GM should master

Revenue Optimization Frameworks

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12/05/2026

Hotel revenue management explained: the 2026 fundamentals every GM should master

Practical guide to hotel revenue management for general managers: how to use RevPAR, ADR, occupancy and GOPPAR, integrate PMS/CRS/RMS, apply AI forecasting, and build a revenue culture in a flat market.

Turning the full cost of hotel furnishing into a profit engine

Profit Optimization

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11/07/2026

Turning the full cost of hotel furnishing into a profit engine

Learn how to turn the cost for all the furnishing hotel into a profit lever by linking FF&E decisions to pricing power, ADR, RevPAR, and long-term asset value, with benchmarks, ROI examples, and governance tips.

by Sofia Hernández

Hotel yield management in a flat-RevPAR market: where the 15% uplift actually comes from

Revenue Optimization Frameworks

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03/05/2026

Hotel yield management in a flat-RevPAR market: where the 15% uplift actually comes from

AI driven hotel yield management now outperforms manual pricing on key decisions. Learn where algorithms win, where humans must lead, and how to prove RMS ROI.

by Sofia Hernández

Google's agentic booking layer is coming. The window to defend direct channels is now

Channel Profitability

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27/04/2026

Google's agentic booking layer is coming. The window to defend direct channels is now

How Google’s agentic AI hotel booking strategy is reshaping hotel distribution, structured data, and APIs—and what CTOs and revenue leaders must do in Q3 to stay visible and protect direct bookings.

by Arnaud Dubois-Leclerc

How the Hunter Hotel Investment Conference reshapes revenue strategy for hospitality leaders

Best Practices

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10/07/2026

How the Hunter Hotel Investment Conference reshapes revenue strategy for hospitality leaders

Discover how the Hunter Hotel Conference 2026 in Atlanta is becoming a pivotal hotel investment and revenue management summit, aligning pricing strategy with owner expectations and long-term asset value.

by Zara Ogunbanjo

How Stora Hotellet Umeå’s independent positioning shapes revenue strategy and commercial alignment

Commercial Strategy Alignment

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10/07/2026

How Stora Hotellet Umeå’s independent positioning shapes revenue strategy and commercial alignment

Discover how Stora Hotellet Umeå’s independent positioning and non-affiliation with a hotel chain shape its revenue management, pricing, storytelling, and commercial strategy in Umeå’s cultural and sustainable tourism market.

by Akira Yamamoto

How European hotels grew direct bookings 8-15% while Booking.com lost ground

Channel Profitability

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28/04/2026

How European hotels grew direct bookings 8-15% while Booking.com lost ground

European hotels are reshaping hotel distribution strategy. Learn how GMs can shift bookings to profitable channels, grow direct bookings and protect revenue.

by Sofia Hernández

Duetto's PERFORM summit and new Profit OS signal the end of the standalone RMS

Revenue Management Systems

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24/04/2026

Duetto's PERFORM summit and new Profit OS signal the end of the standalone RMS

Duetto’s Perform summit highlighted how profit-focused revenue platforms and integrated RMS stacks are reshaping hotel revenue management, RFPs, and GOPPAR performance for owners and asset managers.

What the industry of hvdhotels com reveals about revenue management benchmarks on the Black Sea

Detailed look at what is the industry of hvdhotels com, with segment specific benchmarks, KPI ranges, and revenue strategy guidance for its Bulgarian resorts and German city hotels.

Who really owns Homewood Suites and why it matters for revenue management benchmarks

Learn who owns Homewood Suites, how Hilton’s asset-light franchise model works, and why ownership structure matters for revenue management, benchmarking, and extended stay performance.

by Arnaud Dubois-Leclerc

Demand Forecasting

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05/07/2026

How jordan’s tourism market is reshaping demand forecasting and pricing strategy

Explore how Jordan’s volatile tourism market size growth from 2023 to 2025 reshapes hotel demand forecasting, segment strategy, booking channels, and BPS market share analysis using official Central Bank of Jordan and Ministry of Tourism data.

How Middle East hospitality expo procurement trends are reshaping revenue management benchmarks

Explore how Middle East hospitality expo procurement trends are reshaping hotel benchmarks, linking sourcing, AI-driven visibility and design decisions to RevPAR, GOPPAR and total profitability across the UAE, Saudi Arabia and the wider region.

How Holiday Inn Manhattan View in New York turns market segmentation into a revenue engine

How Holiday Inn Manhattan View Hotel New York uses market segmentation, room types, and amenities to optimise revenue, guest experience, and long-term commercial performance near Midtown Manhattan.

by Clara-Jane Ricci

Pre-summer pricing: the 8 levers that move RevPAR before peak season locks in

Revenue Optimization Frameworks

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22/04/2026

Pre-summer pricing: the 8 levers that move RevPAR before peak season locks in

Summer hotel pricing strategy guide for revenue managers: how to use dynamic pricing, length-of-stay controls, group vs. transient mix and key ADR/RevPAR benchmarks to optimise peak-season performance.

by Bjorn Lindström

Expedia and Booking just became AI agents' default partners. Here is your 90-day defense plan

Commercial Strategy Alignment

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20/04/2026

Expedia and Booking just became AI agents' default partners. Here is your 90-day defense plan

Learn how AI booking agents in hotels are reshaping demand, what audits revenue leaders must run in 30 days, and how to build a 90‑day operational defense plan that protects channel mix, ADR and guest satisfaction.

GOPPAR is replacing RevPAR as the boardroom KPI. Owners are not waiting for RMs to catch up

Explore how hotel owners are shifting from RevPAR to GOPPAR as the primary performance metric, and what this means for pricing, profit optimisation, and revenue management culture.

by Emilia Vargas

The 2026 RMS buyer's framework: 12 questions that separate platforms from pricing engines

Revenue Optimization Frameworks

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21/04/2026

The 2026 RMS buyer's framework: 12 questions that separate platforms from pricing engines

Learn how to evaluate hotel revenue management systems beyond forecast accuracy, with practical RFP questions, KPI formulas, a 90‑day shadow test template, API requirements and clarified benchmark statistics for ADR, occupancy and RevPAR.

by Maeva Courbet

How today’s october travel industry news is reshaping hotel revenue strategy

Data Quality & Integration

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14/04/2026

How today’s october travel industry news is reshaping hotel revenue strategy

How today’s october travel industry news is reshaping hotel revenue management, data governance, and performance commerciale strategies for global hospitality leaders.

by Emilia Vargas

How disney wish pools reshape onboard value for hospitality revenue leaders

Automation & Decision Support

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11/04/2026

How disney wish pools reshape onboard value for hospitality revenue leaders

How disney wish pools illustrate advanced segmentation, pricing, and design strategies that hotel revenue leaders can adapt to transform water assets into profit engines.

by Sofia Hernández

Booking's merchant share just hit 72%. Your distribution cost model is already wrong

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Channel Profitability

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06/05/2026

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Case studies in hotel revenue management: strategies, success stories, and data-driven performance

Revenue Optimization Frameworks

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16/01/2026

Case studies in hotel revenue management: strategies, success stories, and data-driven performance

Maximizing direct bookings: advanced ppc strategies for hotels

Revenue Optimization Frameworks

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24/01/2026

Maximizing direct bookings: advanced ppc strategies for hotels

Mastering the art of forecasting hotel demand: strategies for revenue management excellence

Demand Forecasting

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18/01/2026

Mastering the art of forecasting hotel demand: strategies for revenue management excellence

Hotel pricing strategy in 2026: from cost-plus to algorithmic rates and when each approach still works

Dynamic Pricing Models

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10/07/2026

Hotel pricing strategy in 2026: from cost-plus to algorithmic rates and when each approach still works

Dynamic pricing for hotels in 2026: the eight levers that separate price changes from yield gains

Dynamic Pricing Models

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29/05/2026

Dynamic pricing for hotels in 2026: the eight levers that separate price changes from yield gains

Turning hotel PIP into a revenue engine: aligning commercial strategy with property improvement plans

Commercial Strategy Alignment

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08/07/2026

Turning hotel PIP into a revenue engine: aligning commercial strategy with property improvement plans

Dynamic rate parity in 2026: how channel managers automated the death of fixed pricing

Dynamic Pricing Models

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07/05/2026

Dynamic rate parity in 2026: how channel managers automated the death of fixed pricing

GOP meaning in finance for hotels: from gross operating profit to boardroom performance engine

Performance KPIs

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01/07/2026

GOP meaning in finance for hotels: from gross operating profit to boardroom performance engine

Strategies to increase hotel occupancy rates: advanced revenue management and commercial performance insights

Total Revenue Management

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16/01/2026

Strategies to increase hotel occupancy rates: advanced revenue management and commercial performance insights

The August shoulder trap: why dropping rates after peak week costs more than holding firm

Rate Structures

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20/07/2026

The August shoulder trap: why dropping rates after peak week costs more than holding firm

OTA management for hotels: the commercial director's framework for parity, content, and commission control

Channel Profitability

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03/07/2026

OTA management for hotels: the commercial director's framework for parity, content, and commission control

IHG just put 7,000 hotels inside ChatGPT: your distribution playbook has a new channel to manage

Channel Profitability

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17/06/2026

IHG just put 7,000 hotels inside ChatGPT: your distribution playbook has a new channel to manage

Why room categories are the last barrier between your hotel and double-digit ancillary uplift

Market Segmentation

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25/05/2026

Why room categories are the last barrier between your hotel and double-digit ancillary uplift

Demand Forecasting

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20/05/2026

Maximize Profit, Elevate Experience

How the Nottingham Belfry chain affiliation reshapes commercial and revenue strategy

Hotel revenue management explained: the 2026 fundamentals every GM should master

Turning the full cost of hotel furnishing into a profit engine

Hotel yield management in a flat-RevPAR market: where the 15% uplift actually comes from

Google's agentic booking layer is coming. The window to defend direct channels is now

How the Hunter Hotel Investment Conference reshapes revenue strategy for hospitality leaders

How Stora Hotellet Umeå’s independent positioning shapes revenue strategy and commercial alignment

How European hotels grew direct bookings 8-15% while Booking.com lost ground

Duetto's PERFORM summit and new Profit OS signal the end of the standalone RMS

What the industry of hvdhotels com reveals about revenue management benchmarks on the Black Sea

Who really owns Homewood Suites and why it matters for revenue management benchmarks

How jordan’s tourism market is reshaping demand forecasting and pricing strategy

How Middle East hospitality expo procurement trends are reshaping revenue management benchmarks

How Holiday Inn Manhattan View in New York turns market segmentation into a revenue engine

Pre-summer pricing: the 8 levers that move RevPAR before peak season locks in

Expedia and Booking just became AI agents' default partners. Here is your 90-day defense plan

GOPPAR is replacing RevPAR as the boardroom KPI. Owners are not waiting for RMs to catch up

The 2026 RMS buyer's framework: 12 questions that separate platforms from pricing engines

How today’s october travel industry news is reshaping hotel revenue strategy

How disney wish pools reshape onboard value for hospitality revenue leaders

Booking's merchant share just hit 72%. Your distribution cost model is already wrong

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Case studies in hotel revenue management: strategies, success stories, and data-driven performance

Maximizing direct bookings: advanced ppc strategies for hotels

Mastering the art of forecasting hotel demand: strategies for revenue management excellence

Hotel pricing strategy in 2026: from cost-plus to algorithmic rates and when each approach still works

Dynamic pricing for hotels in 2026: the eight levers that separate price changes from yield gains

Turning hotel PIP into a revenue engine: aligning commercial strategy with property improvement plans

Dynamic rate parity in 2026: how channel managers automated the death of fixed pricing

GOP meaning in finance for hotels: from gross operating profit to boardroom performance engine

Strategies to increase hotel occupancy rates: advanced revenue management and commercial performance insights

The August shoulder trap: why dropping rates after peak week costs more than holding firm

OTA management for hotels: the commercial director's framework for parity, content, and commission control

IHG just put 7,000 hotels inside ChatGPT: your distribution playbook has a new channel to manage

Why room categories are the last barrier between your hotel and double-digit ancillary uplift

Hotel demand forecasting in 2026: the data layers most RMS still cannot see