Channel Profitability • 18/05/2026 Booking's merchant share just hit 72%. Your distribution cost model is already wrong
Distribution Cost Analysis • 17/07/2026 The metasearch tax: what Google Hotel Ads really costs after click fraud, rate-shopper load, and guest retention
Channel Profitability • 08/07/2026 Net RevPAR by channel: why the most profitable booking is not always the one with the highest ADR
Distribution Cost Analysis • 06/08/2026 Guest acquisition cost by channel: the spreadsheet your CFO needs before the next distribution review
Distribution Cost Analysis • 14/08/2026 Strategic PPC for luxury hotels to reclaim profitable direct bookings Learn how luxury hotels can treat PPC as a measurable distribution cost, benchmark it against OTA commissions, and use high-intent paid search to grow profitable direct bookings while protecting brand equity. by Zara Ogunbanjo
Distribution Cost Analysis • 14/08/2026 From pipeline to profit: building a V4 revenue pipeline for hotel distribution cost analysis Learn how a V4 pipeline in progress transforms hotel commercial performance by linking distribution costs, metasearch, F&B, and reservation-level profitability into one integrated decision engine. by Bjorn Lindström
