Maximize Profit, Elevate Experience

05/06/2026

10 days to HITEC: the RMS demo questions that will save you from a 7-figure mistake

Learn how to use HITEC RMS demo questions to expose override audit trails, RMS integration latency and agentic AI behaviour so your hotel makes faster, more profitable revenue decisions.

GOPPAR is the new boardroom KPI. Your RM compensation plan is still rewarding the old one

Performance KPIs

03/06/2026

GOPPAR is the new boardroom KPI. Your RM compensation plan is still rewarding the old one

The agentic RMS is not a chatbot. Here is what "AI that acts" actually does to your pricing stack

01/06/2026

The agentic RMS is not a chatbot. Here is what "AI that acts" actually does to your pricing stack

The ancillary revenue playbook for properties without a spa, beach or 5-star F&B

Total Revenue Management

Competitive Rate Analysis

27/05/2026

The ancillary revenue playbook for properties without a spa, beach or 5-star F&B

Uber just put 700,000 hotels behind a discount paywall. Your rate position now decides the inventory game

22/05/2026

Uber just put 700,000 hotels behind a discount paywall. Your rate position now decides the inventory game

Spotlight

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Channel Profitability

Demand forecasting beyond historical data: what 95% accuracy actually requires

06/05/2026

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Discover how modern OTA management, selective undercutting, and loyalty-based pricing help hotels move beyond rigid rate parity, cut distribution costs, and grow net RevPAR without losing visibility on major online travel agencies.

What asset managers heard at IHIF Berlin: stability is dead, profit discipline is back

IHIF Berlin is resetting hotel investment benchmarks, pushing GOPPAR-led underwriting, tougher covenants and smarter capital rotation for EMEA hotel groups and asset managers.

by Zara Ogunbanjo

Demand Forecasting

07/05/2026

Demand forecasting beyond historical data: what 95% accuracy actually requires

Discover how hotels can move demand forecasting accuracy from 80–85% to 95% by improving data quality, using external demand signals, and tightening revenue management routines without sacrificing guest experience.

by Simone De Luca

Hotel revenue management explained: the 2026 fundamentals every GM should master

12/05/2026

Hotel revenue management explained: the 2026 fundamentals every GM should master

Practical guide to hotel revenue management for general managers: how to use RevPAR, ADR, occupancy and GOPPAR, integrate PMS/CRS/RMS, apply AI forecasting, and build a revenue culture in a flat market.

Hotel yield management in a flat-RevPAR market: where the 15% uplift actually comes from

03/05/2026

Hotel yield management in a flat-RevPAR market: where the 15% uplift actually comes from

AI driven hotel yield management now outperforms manual pricing on key decisions. Learn where algorithms win, where humans must lead, and how to prove RMS ROI.

by Sofia Hernández

Google's agentic booking layer is coming. The window to defend direct channels is now

Channel Profitability

27/04/2026

Google's agentic booking layer is coming. The window to defend direct channels is now

How Google’s agentic AI hotel booking strategy is reshaping hotel distribution, structured data, and APIs—and what CTOs and revenue leaders must do in Q3 to stay visible and protect direct bookings.

by Arnaud Dubois-Leclerc

How European hotels grew direct bookings 8-15% while Booking.com lost ground

Channel Profitability

Revenue Management Systems

28/04/2026

How European hotels grew direct bookings 8-15% while Booking.com lost ground

European hotels are reshaping hotel distribution strategy. Learn how GMs can shift bookings to profitable channels, grow direct bookings and protect revenue.

by Sofia Hernández

Duetto's PERFORM summit and new Profit OS signal the end of the standalone RMS

24/04/2026

Duetto's PERFORM summit and new Profit OS signal the end of the standalone RMS

Duetto’s Perform summit highlighted how profit-focused revenue platforms and integrated RMS stacks are reshaping hotel revenue management, RFPs, and GOPPAR performance for owners and asset managers.

by Clara-Jane Ricci

Dynamic rate parity in 2026: how channel managers automated the death of fixed pricing

Dynamic Pricing Models

07/05/2026

Dynamic rate parity in 2026: how channel managers automated the death of fixed pricing

Learn how hotels can move from static rate parity to dynamic parity, navigate EU narrow parity rulings, configure tools like SiteMinder, Cloudbeds, and RateTiger, and use data driven pricing to increase net revenue without losing guest trust.

by Emilia Vargas

Pre-summer pricing: the 8 levers that move RevPAR before peak season locks in

Commercial Strategy Alignment

22/04/2026

Pre-summer pricing: the 8 levers that move RevPAR before peak season locks in

Summer hotel pricing strategy guide for revenue managers: how to use dynamic pricing, length-of-stay controls, group vs. transient mix and key ADR/RevPAR benchmarks to optimise peak-season performance.

by Bjorn Lindström

Expedia and Booking just became AI agents' default partners. Here is your 90-day defense plan

20/04/2026

Expedia and Booking just became AI agents' default partners. Here is your 90-day defense plan

Learn how AI booking agents in hotels are reshaping demand, what audits revenue leaders must run in 30 days, and how to build a 90‑day operational defense plan that protects channel mix, ADR and guest satisfaction.

GOPPAR is replacing RevPAR as the boardroom KPI. Owners are not waiting for RMs to catch up

Explore how hotel owners are shifting from RevPAR to GOPPAR as the primary performance metric, and what this means for pricing, profit optimisation, and revenue management culture.

by Emilia Vargas

The 2026 RMS buyer's framework: 12 questions that separate platforms from pricing engines

Data Quality & Integration

21/04/2026

The 2026 RMS buyer's framework: 12 questions that separate platforms from pricing engines

Learn how to evaluate hotel revenue management systems beyond forecast accuracy, with practical RFP questions, KPI formulas, a 90‑day shadow test template, API requirements and clarified benchmark statistics for ADR, occupancy and RevPAR.

by Maeva Courbet

How today’s october travel industry news is reshaping hotel revenue strategy

14/04/2026

How today’s october travel industry news is reshaping hotel revenue strategy

How today’s october travel industry news is reshaping hotel revenue management, data governance, and performance commerciale strategies for global hospitality leaders.

by Emilia Vargas

How disney wish pools reshape onboard value for hospitality revenue leaders

11/04/2026

How disney wish pools reshape onboard value for hospitality revenue leaders

How disney wish pools illustrate advanced segmentation, pricing, and design strategies that hotel revenue leaders can adapt to transform water assets into profit engines.

by Sofia Hernández

How ttg world reshapes commercial performance thinking for hotel revenue leaders

10/04/2026

How ttg world reshapes commercial performance thinking for hotel revenue leaders

How ttg world’s data driven content model inspires new revenue management, pricing and commercial performance strategies for hotel leaders and RMS providers.

by Akira Yamamoto

How macau sauna experiences reshape revenue management and commercial performance in hospitality

10/04/2026

How macau sauna experiences reshape revenue management and commercial performance in hospitality

How Macau sauna experiences provide a live laboratory for revenue management, dynamic pricing, and commercial performance strategies across hotels and wellness venues.

by Zara Ogunbanjo

How an Asia One menu mindset can elevate hotel revenue strategy